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Active Learning
Digital Marketing Course at Vibrant Technology
Digital Marketing Course. Our comprehensive program is designed to equip you with the
latest strategies and techniques in digital marketing, helping you to drive traffic,
increase engagement, and boost conversions. Whether you're a beginner or a marketing
professional looking to enhance your skills, our course covers everything you need to
succeed in the digital landscape.
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Overview of Digital Marketing: Understand the
fundamentals of digital marketing and its importance in today’s
business world.
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Digital Marketing Channels: Learn about
various digital marketing channels, including SEO, SEM, social
media, email marketing, and content marketing.
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Keyword Research: Techniques for finding and
targeting the right keywords for your audience.
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On-Page SEO: Optimize your website’s content
and structure to improve search engine rankings.
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Off-Page SEO: Strategies for building
backlinks and increasing your website’s authority.
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Technical SEO: Ensure your website is
technically sound for better crawling and indexing by search
engines.
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Google Ads: Learn how to create and manage
effective pay-per-click (PPC) campaigns on Google Ads.
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Bing Ads: Understand the basics of
advertising on Bing and how to optimize your campaigns.
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Campaign Optimization: Techniques for
improving ad performance and maximizing ROI.
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Social Media Platforms: Explore major social
media platforms like Facebook, Instagram, Twitter, LinkedIn, and
Pinterest.
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Content Strategy: Develop a compelling
content strategy tailored to each platform.
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Advertising on Social Media: Learn how to
create and manage ads on various social media platforms.
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Engagement and Analytics: Techniques for
engaging with your audience and measuring the success of your
social media efforts.
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Content Creation: Learn how to create
high-quality content that attracts and engages your audience.
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Content Distribution: Strategies for
distributing your content across various channels.
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Content Marketing Tools: Introduction to
tools that help streamline content creation and distribution.
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Email Campaigns: Learn how to design and
execute effective email marketing campaigns.
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List Building: Techniques for building and
managing an email list.
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Email Automation: Use automation tools to
send personalized emails based on user behavior.
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Analytics and Optimization: Measure and
optimize the performance of your email campaigns.
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Google Analytics:
Master Google Analytics to track and analyze website traffic and user behavior.
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Conversion Tracking: Set up and track conversions to measure the effectiveness of your campaigns.
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Data-Driven Decision Making: Use data insights to make informed marketing decisions.
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Affiliate Networks:
Learn about different affiliate networks and how to join them.
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Affiliate Strategies: Techniques for promoting affiliate products and earning commissions.
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Performance Tracking: Track and optimize your affiliate marketing efforts.
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Mobile SEO:
Optimize your website for mobile search.
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Mobile Ads: Learn how to create and manage mobile ad campaigns.
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App Marketing: Strategies for promoting mobile apps and increasing downloads.
